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Super Bowl '50' Logo Unveiled; 'Loser' Roman Numeral 'L' Dumped

The Super Bowl will be played in California on Feb. 7, 2016.

New logo. Credit: SFSuperBowl/Facebook.
New logo. Credit: SFSuperBowl/Facebook.
Written by Susan C. Schena

Breaking from the tradition of using Roman numerals to designate the annual Super Bowls, the NFL today launched its official logo for the 2016 Bay Area game using "Super Bowl 50."

The league's vice president of brand and creative told ESPN that the "L" was not graphically pleasing to the eye.

While that was the official explanation, others expressed concerns that "L" looked too loserish.

The San Francisco Bay Area Super Bowl 50 Host Committee revealed its official logo designed by award-winning graphic artist and Bay Area resident, Michael Schwab, and also announced Bay Area companies that have agreed to join the regional effort.

With fundraising for the 2016 game and affiliated events ongoing, this support is building on the $30 million in pledges secured shortly before the NFL awarded the game to the San Francisco Bay Area last May, officials said.

The Host Committee announced support from the following companies: Apple, Boston Consulting Group, Dignity Healthcare, Gap Inc., Gibson Dunn & Crutcher, Google, Intel, Kaiser Permanente, KPIX 5, Optum, San Francisco 49ers, San Francisco Travel, Seagate, Sonoma County Tourism, Value Act Capital, Wilson Sonsini Goodrich & Rosati and Yahoo.

The Host Committee also previewed initiatives that will be unveiled in the fall, including the launch of the its legacy fund which will disperse the 25 percent set aside for high-performing nonprofits, and NFL Business Connect, the NFL’s Super Bowl business development initiative that offers procurement opportunities for local small businesses.

Super Bowl 50 will be played at Levi’s Stadium in Santa Clara on Feb. 7, 2016, and will be preceded by a weeklong series of public events.

Follow the SF Super Bowl here on Facebook.

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