Future of Seacoast Drive Envisioned in Simulations

Drawings of what Seacoast Drive could look like in the future were put together to entice businesses to IB's waterfront. Actual plans to prepare for Pier South have not yet been approved. A new plan will be discussed at Wednesday's city council meeting.

As a way to market the waterfront, SANDAG was asked by the city to draw simulations that envision what Seacoast Drive near the new hotel could look like after Pier South opens in 2013.

Simulations with more photos may be presented to the Imperial Beach City Council at their meeting Wednesday.

The idea of simulations came about through discussions by the Imperial Beach City Council workshop meetings last fall about how to get maximum economic boost from the arrival of the new hotel next year. 

city staff drew up in October 2011 have not yet been approved or implemented. The plans laid out in detail, among other things, ways to promote the area and work with business and property owners. 

The work plan was estimated to cost between $100,000 and $150,000. Some elements of the plan, like physical improvements to the area, were more costly than others like marketing through social media or partnerships. 

The Imperial Beach Redevelopment Agency invested $7 million in the hotel expected to cost $28 million.

Plans to promote economic development in IB will be discussed at the Imperial Beach City Council's meeting Wednesday.

A new 12-month economic development plan with similar goals has been proposed by city staff.

The new plan is based on discussion that took place at a workshop meeting last month. Then developers and entrepreneurs told the city that the waterfront is a critical part of IB's economic engine and .

See a copy of the six- and 18-month plans and 12-month plan to be discussed Wednesday attached in PDF form here.


Tell us in comments.

Like the new look? What do you think of plans to promote economic development in IB?

Jon Hall August 14, 2012 at 02:55 AM
So that's what the next hotel will look like --- the one RICHARD & CHERYL SCHAUMBURG have been lobbying to get built How quaint ...
Erick G Rauch August 14, 2012 at 06:54 AM
$100/150 THOUSAND DOLLARS! Are you flippin kidding? Gee,I wonder how many DIRT alleys that would pave....
Jack Fisher August 14, 2012 at 12:36 PM
Make sure you come to the council meeting and speak up. Yes it WILL make a difference, more so than posting online.
Shorebird August 14, 2012 at 02:40 PM
while they are planning all this could they possibly entice a market chain to give us a grocery store here in beautiful downtown IB? Second question, why are they talking building another hotel while 9th and Palm sits fallow??
IB BPPD August 14, 2012 at 03:06 PM
ib bppd you embrace the citys desire to put our tax dollars to drive ordinary hard working citizens to a surrounding communitys like tj dont do it GSP 4 IB
John Galt August 14, 2012 at 04:41 PM
9th and Palm needs to be the location of a good top name grocery store, maybe a Target. The Seacoast improvements look nice. I agree a second hotel would be good along there. Making that area the resort area makes sense.
Dave Fenner August 14, 2012 at 06:52 PM
I'll second that.
Chuck Perkins August 14, 2012 at 08:48 PM
barbara August 14, 2012 at 10:22 PM
Plan to promote economic development? MAKE IT EASIER TO DO BUSINESS in IB. Recently we were informed that a conditional use permit would be required for a commercial property (C1) 10 blocks inland to be used as an administrative site for a mobile mechanic business. Work on anything but scooters/motorcycles would not even be done there--and even that would be minimal. A conditional use permit requires a CITY COUNCIL VOTE and takes ... drumroll please... THREE TO SIX MONTHS. Eee gads. Really? And that's already zoned for commercial!
Erika Lowery August 15, 2012 at 09:58 PM
Oh Barbara, I am so very sorry that you are going through this. I truly believe that government should be here not to make it hard for businesses that, per governments own laws and boundaries, can work in an area to work in that area. I also strongly believe in redevelopment, but community based redevelopment. This plan is not something I can agree on for my community. I want the people to steer the way for their city not a large developer or group of developers. The last thing I would like to see is for our little family friendly town to turn into a Pacific Beach or Mission Beach where it is wall to wall buildings and the quaintness of the community is lost. Erika Lowery https://www.facebook.com/ErikaLoweryForImperialBeachCityCouncil
Jack Fisher August 22, 2012 at 05:04 AM
Erika, our town needs redevelopment and the investment of large companies as well as the local businesses to open and flourish. The City is known for being difficult for the little guy (LOCAL) to open here within the CIty and that needs to change. We need the added tourism to get money into our city and especially the TOT that will be generated by the new hotel. The City is headed for bankruptcy soon and we WILL lose OUR city if we have no way to pay for the basic services. We need more visability and attendance at the City Council meetings each month.


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