Politics & Government

Future of Seacoast Drive Envisioned in Simulations

Drawings of what Seacoast Drive could look like in the future were put together to entice businesses to IB's waterfront. Actual plans to prepare for Pier South have not yet been approved. A new plan will be discussed at Wednesday's city council meeting.

As a way to market the waterfront, SANDAG was asked by the city to draw simulations that envision what Seacoast Drive near the new hotel could look like after Pier South opens in 2013.

Simulations with more photos may be presented to the Imperial Beach City Council at their meeting Wednesday.

The idea of simulations came about through discussions by the Imperial Beach City Council workshop meetings last fall about how to get maximum economic boost from the arrival of the new hotel next year. 

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city staff drew up in October 2011 have not yet been approved or implemented. The plans laid out in detail, among other things, ways to promote the area and work with business and property owners. 

The work plan was estimated to cost between $100,000 and $150,000. Some elements of the plan, like physical improvements to the area, were more costly than others like marketing through social media or partnerships. 

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The Imperial Beach Redevelopment Agency invested $7 million in the hotel expected to cost $28 million.

Plans to promote economic development in IB will be discussed at the Imperial Beach City Council's meeting Wednesday.

A new 12-month economic development plan with similar goals has been proposed by city staff.

The new plan is based on discussion that took place at a workshop meeting last month. Then developers and entrepreneurs told the city that the waterfront is a critical part of IB's economic engine and .

See a copy of the six- and 18-month plans and 12-month plan to be discussed Wednesday attached in PDF form here.

 

Tell us in comments.

Like the new look? What do you think of plans to promote economic development in IB?


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