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Fresh & Easy to Be Part of New Shopping Center

New construction estimates indicate that Fresh & Easy will be part of the new 9th and Palm Shopping Center.

The Breakwater Project to develop an empty lot that used to be the Miracle Shopping Center will include a Fresh & Easy Neighborhood Market, according to documents recently presented to the city.

In a breakdown of shopping center costs delivered to the city Aug. 8, the parent company of Fresh & Easy in the United Kingdom, known as Tesco, is listed as the new shopping center’s marketplace.

According to the company's website, Fresh & Easy has 16 locations in San Diego County and more than 100 locations in California.

About one-third of the 46,000-square-foot shopping center will be a market or grocery store at a cost of $2.4 million, according to the report attached here in PDF form. 

Keyser Marston Associates, who advise the city and compiled the report, also indicate that Fresh & Easy as the likely tenant.

"Tesco is going to build their own store, and we've estimated the cost of that building at $125 per square foot," said Paul Marra of Keyser Marston Associates. "So that's our estimate of what they're going to have to spend."

The Disposition and Development Agreement (DDA) between the city and Sudberry Development that appears on the agenda of a city council meeting Wednesday specifices that the market be constructed to Fresh & Easy specs.

"The only use specifically identified in the DDA is Fresh & Easy (or comparable grocer) so the estimate to construct that building (as provided by Fresh & Easy/Tesco) was included as that will generate construction jobs," said Assistant City Manager Greg Wade. 

Fresh & Easy did not respond to repeated requests for comment earlier this year and have not returned recent calls for comment.

Questions of whether Fresh & Easy would be a part of the shopping center have gone back and forth.

In spring 2011 Estean Lenyoun, who oversees urban development for project developer Sudberry, told city council that Panda Express, Starbucks and Fresh & Easy have expressed an interest in being tenants in the new shopping center.

On Tuesday, Lenyoun declined to comment on Tesco's mention in the document or possible role in the project. Like earlier this year, he said no commitments have been made.

, Lenyoun and former Imperial Beach Redevelopment Agency coordinator Jerry Selby told IB Patch that tenants would not be revealed until deals are final.

"Until we have leases signed, we're not going to reveal what's there," Selby said. Without confidentiality agreements for negotiations, "things can fall apart. I realize there's a lot of rumors out there and everything else, but nothing has been signed."

The Imperial Beach Redevelopment Agency Successor Agency will move to approve an agreement between Sudberry and the city at its meeting Wednesday evening. The Disposition and Development Agreement (DDA) was first signed in December 2011 by the now dissolved Imperial Beach Redevelopment Agency.

After more than 50 years in IB, .

Tell us in comments.

Excited about Fresh & Easy or would you want to see a different market at the new shopping center?

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Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Khari Johnson (Editor) May 17, 2013 at 03:36 pm
He's on vacation.Read More http://imperialbeach.patch.com/groups/politics-and-elections/p/city-council-oks-30-million-budget-for-20132015
caesarina keri May 17, 2013 at 12:42 pm
Nope..he's a Public Figure...and as such must be accessible to us...and actually should be......asRead More it is he is unable to be found..never holds public hearings to give his assessment on what's happening with this Grand Jury thing or about anything. So I guess now we know where he is. Hey Mr Mayor, mind telling us what your hours at The Plank are so we might approach you about our concerns ....sounds like what we used to call in the Air Force a ROAD (Retired on Active Duty)
frogy May 17, 2013 at 09:38 am
I am not a big fan of our mayor but I think this is a real invasion of the Janney's privacy.
Marcus Boyd May 16, 2013 at 03:55 pm
And comment links no longer work... That's going cause less spam, and negatively effect SEO!
Where in IB is this?
Marcus Boyd May 18, 2013 at 09:52 am
It's on the west side of the new American Legion building. At first glance it reminded me of myRead More last duty station, the USS Independence CV-62...
Marcus Boyd May 18, 2013 at 09:49 am
Nice! You obviously know your multi-unit building code...
Ed Kravitz May 17, 2013 at 07:42 am
OUTSIDE A BUILDING THAT HAS TWO HOT WATER HEATER OVERFLOW VALVES AND DISCHARGE LINES. PROBABLY ANRead More APARTMENT BUILDING OR OTHER MULTI-UNIT BUILDING?
Khari Johnson (Editor) May 15, 2013 at 04:33 pm
Thanks, Nancy. It's always nice to hear from you. The new site is easier to use but emailRead More khari.johnson@patch.com if you have any questions, need help or want to share a news tip.
Marcus Boyd May 16, 2013 at 02:05 pm
Then, yesterday - throughout the day - one client after another said they were pulled over forRead More everything from fix-it-tickets to scratching their head(accused of talking on a NON-EXISTENT CELL PHONE!!!)
Marcus Boyd May 16, 2013 at 02:03 pm
I agree, except what made me notice the motorcycle cops was one running a stop sign and me having toRead More slam on my brakes to avoid hitting him... Then he proceeded to run a stop light to pull someone over...
Marcus Boyd May 16, 2013 at 02:02 pm
@JohnGalt "Stopping at a Stop sign is usually a good idea."
Frank H. Robles May 15, 2013 at 06:51 pm
No southwest state is looking forward to the Fire Season, were all short of fire funding Funds...!!!
Ed Sorrels May 14, 2013 at 05:55 pm
Forcing the blame back on the court's for the release of these felon's will not solve the problemRead More tho, A workable answer is to de=criminalize all state marijuana laws and release all those convicted of marijuana except thos ewith a conviction for distributing over 10 Lbs. Then take all those with federal convictions and drop them off at a federal court for them to deal; with ! We can not afford to keep minor marijuana prisoners in state jails any longer. These tow actions would make all the room we need in outr state prisons !
Erika Lowery April 11, 2013 at 07:23 pm
Candy, Spriggs and Patton are supposed to be researching a Youth Advisory Committee (including aRead More name with a better acronym). Sign me up for a Youth committee. With 3 kids, from teen to toddler, I have a very vested interest in keeping activities for all ages. Plus Marc wants on. As a teen he can be a leader to younger kids - like he is in Coronado. It is just those of us who want to work for our city's betterment, seem to be shot down.
IB Candy '74 April 11, 2013 at 07:01 pm
I agree!
IB Candy '74 April 11, 2013 at 07:00 pm
Why can't the Sportspark offer the same type of programs that the YMCA does? I think it would beRead More great for the City to have have a Parks and Rec's Advisory Committee. The advisory committee could help the rec center establish some new programs and apply for the 1000's of grants available out there. Lets not forget about the over 800 people in IB who signed a petition and still want a dog park. What about the need for a park in the Oneonta area? A Parks and Rec's Advisory Board could help council with funding and also take some of the work load off of staff. This wouldn't cost the City a dime, sounds like a win-win to me. If the advisory board had some dedicated volunteers, they could establish themselves as a non-profit and apply for grants themselves and help the City pay for these projects. That would free up money in the general fund and allow us to keep our Sportspark, Skatepark and Little Leagues to ourselves. Out sourcing should be our last resort.