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Fresh & Easy to Be Part of New Shopping Center

New construction estimates indicate that Fresh & Easy will be part of the new 9th and Palm Shopping Center.

The Breakwater Project to develop an empty lot that used to be the Miracle Shopping Center will include a Fresh & Easy Neighborhood Market, according to documents recently presented to the city.

In a breakdown of shopping center costs delivered to the city Aug. 8, the parent company of Fresh & Easy in the United Kingdom, known as Tesco, is listed as the new shopping center’s marketplace.

According to the company's website, Fresh & Easy has 16 locations in San Diego County and more than 100 locations in California.

About one-third of the 46,000-square-foot shopping center will be a market or grocery store at a cost of $2.4 million, according to the report attached here in PDF form. 

Keyser Marston Associates, who advise the city and compiled the report, also indicate that Fresh & Easy as the likely tenant.

"Tesco is going to build their own store, and we've estimated the cost of that building at $125 per square foot," said Paul Marra of Keyser Marston Associates. "So that's our estimate of what they're going to have to spend."

The Disposition and Development Agreement (DDA) between the city and Sudberry Development that appears on the agenda of a city council meeting Wednesday specifices that the market be constructed to Fresh & Easy specs.

"The only use specifically identified in the DDA is Fresh & Easy (or comparable grocer) so the estimate to construct that building (as provided by Fresh & Easy/Tesco) was included as that will generate construction jobs," said Assistant City Manager Greg Wade. 

Fresh & Easy did not respond to repeated requests for comment earlier this year and have not returned recent calls for comment.

Questions of whether Fresh & Easy would be a part of the shopping center have gone back and forth.

In spring 2011 Estean Lenyoun, who oversees urban development for project developer Sudberry, told city council that Panda Express, Starbucks and Fresh & Easy have expressed an interest in being tenants in the new shopping center.

On Tuesday, Lenyoun declined to comment on Tesco's mention in the document or possible role in the project. Like earlier this year, he said no commitments have been made.

, Lenyoun and former Imperial Beach Redevelopment Agency coordinator Jerry Selby told IB Patch that tenants would not be revealed until deals are final.

"Until we have leases signed, we're not going to reveal what's there," Selby said. Without confidentiality agreements for negotiations, "things can fall apart. I realize there's a lot of rumors out there and everything else, but nothing has been signed."

The Imperial Beach Redevelopment Agency Successor Agency will move to approve an agreement between Sudberry and the city at its meeting Wednesday evening. The Disposition and Development Agreement (DDA) was first signed in December 2011 by the now dissolved Imperial Beach Redevelopment Agency.

After more than 50 years in IB, .

Tell us in comments.

Excited about Fresh & Easy or would you want to see a different market at the new shopping center?

kathleen August 16, 2012 at 02:09 AM
no no no sprouts I would rather c a sprouts. fresh n easy is too expensive in my opinion and it dosent carry the goods I'd like to c offered, hate having to drive to chula to get my goods! IB needs a real good health food store again and I'm sorry to say blank blank blank isn't it. Hey even Trader Joes is better.
IB Mom August 16, 2012 at 02:39 AM
I'm so EXCITED!!! I drive into Chula Vista all the time for Fresh n Easy. It's about time our little beach town expands.
Jon Hall August 16, 2012 at 02:02 PM
Fantasy Reporting: Fresh and Easy is coming to town Reality (from written sources): 1) Keyser Marston Associates, who advise the city and compiled the report, also indicate that Fresh & Easy as the likely tenant. 2) The only use specifically identified in the DDA is Fresh & Easy (or comparable grocer) 3) Fresh & Easy did not respond to repeated requests for comment earlier this year and have not returned recent calls for comment. 4) Questions of whether Fresh & Easy would be a part of the shopping center have gone back and forth. 5) On Tuesday, Lenyoun declined to comment on Tesco's mention in the document or possible role in the project. Like earlier this year, he said no commitments have been made. Reality (observed): The property is a fenced off pile of weeds with no evidence of construction planning, plot layout, footprint markers, or foundation building
Shorebird August 16, 2012 at 02:36 PM
When you consider that the entire city of Imperial Beach proper only has Wally's Market as a grocery store how overpriced can Fresh and Easy be? I too would love a Sprouts here, but they do not seem interested. I am happy to know that all the money the city spent relocating or putting other people out of business on 9th and Palm may actually result in something more than dust and weeds.
Ed August 16, 2012 at 03:17 PM
Sprouts dude!
Ibmicksd August 16, 2012 at 03:43 PM
SO! The City has invested over 12 Million Dollars and the Major Tenant will generate liitle or NO SALES TAX to help support the city. I thought the original whole idea of this redevelopment project was to create sales tax generating businesses and housing. HAS CITY HALL SOLD IT SOLE!
Star Fish August 16, 2012 at 03:50 PM
would love a Rubio's in IB while they're at it
Ibchr August 16, 2012 at 03:56 PM
You know it's a great idea if Jon Hall is against it.
Diane August 16, 2012 at 04:02 PM
I think Rubio's is a brilliant idea! I suggested it on the Rubio's website some time ago.
Libi Uremovic August 16, 2012 at 04:16 PM
'...The property is a fenced off pile of weeds with no evidence of construction planning, plot layout, footprint markers, or foundation building..." i drove by this morning, they're not even breaking ground....the theory that an international company has committed to a vacant lot is highly suspect...
Jon Hall August 16, 2012 at 04:35 PM
ibchr --- thank you for the vote of confidence Tell you what --- as soon as it opens I will buy you the veggie of your choice --- and I'll even bring my canvas bag ...
Summertime1 August 16, 2012 at 05:27 PM
We need a good family resturant in town. Home town buffett!!!!!
Isabel August 16, 2012 at 05:36 PM
Sprouts and trader's joe please...
G Beit-Ishoo August 16, 2012 at 06:46 PM
Anything..... just built it before I depart this earth.
alicia August 16, 2012 at 07:08 PM
Ultra 24 fitness sport would be great and sprouts or trader joes.... I shop at fresh and easy... But we need more fresh fruits not enough at fresh and easy... I usually drive to chula for fruits and vegs... And cheaper... Fresh and easy over priced..
syndee holt August 16, 2012 at 10:10 PM
F&E is NOT overpriced! They are much cheaper than most of the markets around. I you want more fruits and vegetables, support our local Farmers Market! My son is a chef and the chefs all swear by F&#
Mike G August 17, 2012 at 12:38 AM
I shop at the commissary, but since I go past that location twice everyday I'd much rather see Sprouts (1st pick) or Trader Joe's than F&E. I've been to F&E twice and it just has that Foo-Foo Coronado feel and produce is expensive.
Kelly Marbach August 17, 2012 at 01:20 AM
1st choice Trader Joe's 2nd choice Sprouts
Mike G August 17, 2012 at 01:27 AM
Exactly, because we're woefully short on Mexican food places in I.B.
Telling It Like It Is August 17, 2012 at 04:55 AM
Trader Joe's is not be interested in coming to IB. They were not interested in going to Coronado either when Coronado tried to get them to come. They base their location on demographics - large population being one of them - and unfortunately, Imperia Beach does not fit their demographic profile.
Christine August 17, 2012 at 03:20 PM
People, maybe you don't have to worry about F/E coming soon. In Murrieta, north of Escondido, they were opening their store. It has been built with the name on the building even the shelves were in the building. Well, now they are not opening and the sign is even down. Rumor has it that F/E has no money. And you guys are right it is no good anyway.
Softball619 August 17, 2012 at 05:18 PM
Trader Joes!!!!!
hamolsky caputo August 17, 2012 at 06:15 PM
Think the economy has anything to do with it? http://www.utsandiego.com/news/2012/jul/03/will-fresh-easys-owner-pull-plug/?page=1#article
DENNY DAVIDSON August 17, 2012 at 08:40 PM
I am from the school of put SOMETHING in there. We don't need a vacant, dusty corner greeting our visitors!! How about a two story bldg, with movie complex on top and stores on the bottom---and restaurants. Just NOT a 99 cent store or card shop or an oil change or a car wash or a....
Mike G August 17, 2012 at 10:28 PM
Come to think of it I haven't heard any of their spots on the radio lately. They used to promote vigorously. People, especially economically depressed IBcians, want value. Save the foo-foo for La Jolla and Del Mar. Bring back Food-4-Less or Save-U-Foods!
syndee holt August 22, 2012 at 03:17 PM
Fresh and Easy is the the best market in town! We used to drive almost 1/2 hour to go to the one in Easy H Street. We have never had a bad product there and my kid would know, he's a farm to table chef. F&E is a Farm to Table store.
syndee holt August 22, 2012 at 03:22 PM
Fresh and Easy is the best market in town. Prices are great and quality is great. I get sticker shock if I go into another store. In fact, I was in Sprouts the other day and priced several of the shelf items I normally buy at F&E and couldn't believe how much more it was. Plus, the weekly coupons for $5 of $25 and $10 off $50? use multiple coupons and you save $$. I print extra copies and bring them and give them to others in line, "Here let me buy that beer for you!" It's a Farm to Table grocery, which my Farm to Table chef son appreciates. Wehave never had a bad product from there and we've shopped F&E since the chefs in his culinary school told him about it several years ago.
Healing Wave Holistic Health Care November 08, 2012 at 05:20 AM
Trader Joe's would be fabulous. Coronado residents and the Cays would drive here for TJ's. Could we interest Kohl's, since we lost the Von's plaza space to Walmart?

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