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Covered California Targets ‘Young Invincibles’

Nearly 9 out of 10 Californians who’ve signed up through the exchange have received a federal subsidy. Individuals who make less than $46,000 a year are eligible.

Patch file photo.
Patch file photo.
Written by Kenny Goldberg/KPBS

About 500,000 Californians signed up for health coverage through the exchange as of Dec. 31.

Twenty-five percent of enrollees were between the ages of 18 and 34. Officials said more of these so-called "young invincibles" need to sign up to make Obamacare financially viable.

Covered California executive director Peter Lee said the exchange is on top of it.

"We’re bolstering our efforts to reach young people, including those that are coming in this month to register for community colleges, state colleges, universities across the state," Lee explained.

This week, Covered California is taking part in a six-hour live event on YouTube, called “Tell a Friend, Get Covered.” Lee said social media is the way to go.

"We believe, as we go forward, one of the major things we’re gonna see building on the enrollment we’ve already had, is friends telling friends," Lee said. "And in particular young people, they live and breathe social media. We are deeply in that environment, and encouraging the spreading of that message."

Nearly 9 out of 10 Californians who’ve signed up through the exchange have received a federal subsidy. Individuals who make less than $46,000 a year are eligible.

Listen online at Covered California Targets 'Young Invincibles.'

Tripp Sherrod January 21, 2014 at 06:04 PM
Do you want to make sure your doctor or hospital is in your network?? It is in your absolute best interest to seek a Certified Covered California Agent to help you step by step through your application. There is a reason commissions are built into the premiums even if you do not speak with a Certified Covered California Agent, and that is because Covered California and Insurance Companies know the importance of having an expert make sure everything is done correctly. Know that there is a BIG difference between newly hired state "assistors and navigators" and a "Certified Covered California Agent". CCCA's do not work in state call centers and we are required to pass back ground checks and rigorous health insurance testing before becoming licensed agents. We have the ability to compare Covered California plans to plans on the private marketplace as well as provide consumers with post enrollment support and service for claims, billing, changes, and other services if needed. All of this for no cost. Take advantage of something you are already paying for if you are purchasing a health insurance plan through Covered California. Call or email me today. Jesse R. Sherrod III (Tripp) Certified Covered California Agent License #0I15060 818-426-3714 trippsherrod@gmail.com

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