If you are looking to map out your career, SDSU’s College of Extended Studies will offer “Creating the Marketing Plan” on Wednesdays, Sept. 25-Oct. 16, 6-9 p.m. as part of its Professional Certificate in Marketing and Media program
Students will be taught marketing plan basics, from completing a competitive assessment to creating a strategic communications platform. Key topics include: moving from planning to action, identifying your “value proposition,” using market research effectively, determining your competitive business profile, setting practical goals and objectives, cultivating strategies, and measuring results.
Instructor John Stoepler is vice president of corporate development and strategic planning for Mentus.
The San Diego Ad Club and SDSU's College of Extended Studies have come together to offer this Professional Certificate in Marketing & Media program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers.
The general public fee for this course is $279 or $299 after Sept. 18. The fee for San Diego Ad Club members is $269. For information, call (619) 594-0787, email firstname.lastname@example.org or visit www.neverstoplearning.net/interactive.
SDSU’s College of Extended Studies is an approved provider for “education to career” funding through San Diego Workforce Partnership, Military Spouse, and Veterans benefits. For more information concerning the military benefits, email email@example.com or call (619) 594-3047.
This is a SDSU Research Foundation program.