Celebrating Family on Opening Day at new Filippi's Pizza Grotto in Imperial Beach

Imperial Beach families thankful for new Filippis Pizza Grotto and grateful to DePhlippis family and City Of Imperial Beach.

The opening of the Imperial Beach Filippi's Pizza Grotto happened to coincide with my son's third Birthday.  Today would be a special day for celebrating with the family.  I told my wife to bring the kids in the car and catch up with me.  I hopped on my bike and pedaled from Oneonta and East Lane over to Palm and Third Ave.  Lucky for me, I was first in line at 10:43am.  I wanted to make this a special day and be the first official customer in the door.  A few minutes later, the host; Michelle DePhilippis arrived in the parking lot.  She walked up to us and graciously invited us to come in early.  I congratulated her and her family for choosing Imperial Beach to set up their pizza grotto. I especially thanked her on behalf of families here in Imperial Beach.  Filippi's of IB now offers another choice for families who wish to gather before or after a special event at a reasonable cost. The parking lot is freshly paved and marked with plenty of space. Palm and Third also offer side street parking. I'm confident even those spaces will be filled on those busy days when lines will form outside. The bright exterior colors of the Filippi's theme and logo cannot be missed when driving on Palm at Third.  Walking inside reassures the customer that tradition and comfort never goes out of style. From the same style menu's to the themed red and white picnic table cloths to the bright red carpets and seats; you know you've arrived at Filippi's. Add the beautiful mural wall art and interior lattice designs to the setting and you could probably spend a few hours of quality time with yourself or a loved one.  As for menu items, not much has changed, even the way the menus are printed. Even for prices, the large vegetarian pizza pie with fresh garlic was around $22.00. Consistency and family tradition are key factors for the ongoing success of the Filippi’s restaurant chain, with over 14 family run locations spread mostly throughout Southern California.  With Filippi's in Imperial Beach, it should be considered one of the best case studies on how to identify changing needs and demographics of a community and how best to capitalize on fulfilling those needs. Oh, look over there, it's the Mayor of IB looking at a menu.  Even he understands the importance of family values and encouraging family businesses to succeed in Imperial Beach.  I went to shake his hand and told him that this was a very historic day for Imperial Beach families.  He was very gracious and quietly stayed low keyed.  Best of all, by investing in the local community of Imperial Beach, Filippi's has continued to maintain it's image of a locally owned and operated family oriented business that loves to serve young families.  Kudo's to Filippi's and thanks again to the DePhilippis family. Acknowledgement and a job well done also goes to the City of Imperial Beach for helping the Filippi's business become a reality. Please show your support of local businesses by visiting. It shows true unity of family and community.  And if you've never tried Filippi's, perhaps it's time to gather up the family and neighbors and take a walk. The beach is only one block away. Perhaps the best reason to visit: They make great tasting pizzas!

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AJ Price February 18, 2013 at 04:19 AM
I am SO grateful that the DePhilippis family has arrived in IB. This is indeed an historic moment. No longer will we have to go into CV to satisfy our Italiano urges. Molto Buono, Filippi's!!!
Mark February 18, 2013 at 02:23 PM
Food and service both very good! Location, a nice stroll to the beach. Success is not a givin, but it should do well.
IB-ED February 19, 2013 at 05:25 PM
i went for lunch yesterday. i wish that i could give a rave review, i cannot. i have dined at the little italy location many times. put up with the parking and stood in line for long periods, it was always worth it. the hostess seated me and gave me a glass of water. IB water, ugh, they do have water in a bottle, you have to ask. i ordered the shrimp filippi. 5&1/2 shrimp, 1 of which was not peeled. i did not count the mushrooms, i think they were canned and only just a few. the sauce, where was the sauce? minuscule and zero flavor. i used the butter for the bread and the Parmesan cheese to perk it up. i overheard the folks at the table next to me, their food came in stages and also had issues. they actually laughed about the pizza. not a very good start for me. i do not send food back , EVER. too many horror stories about doing that. granted it is a new kitchen and staff. maybe they will get it together, i will try it one more time. I do want to give a thumbs up to the ladies at the door, the hostess and server. they deserve better from the kitchen
JOhn February 19, 2013 at 07:15 PM
Agree with IB Ed, we went Sunday early evening around 5:30pm and I have also been to the Little Italy as well as Chula Vista location. They did not make a great first impression. We were seated after about 15 minutes, but that is when the real wait began. Drinks came quickly and we put our order in for a pizza and half and half of Ravoli and Lasagna and a side salad. It took 30 minutes to get bread and the salad. I did notice that other tables had been getting their order a little at a time. We got our pasta dish first and the Lasagna was cold, we got our pizza about 20 minutes later, but as usual the pizza was great. We will go back but will wait a couple of weeks for them to work out the kinks.
Mike G February 20, 2013 at 01:08 AM
Does Filippi' s management monitor this board or Yelp for that matter? This eatery better get their head out of their ass or they'll go the way of the last 5 owners. Maybe they can bring in some of the 'A' team from Little Italy to jump start this crew. Really glad I haven't gone yet. As of now we still don't have a decent pizza joint in I.B. http://www.yelp.com/biz/filippis-pizza-grotto-imperial-beach


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