Want to talk about ocean conservation and have people put attention and even jump into action and join you? Then mix science and facts with emotion --Glad, sad, mad, and horny.
A new book is out called :
“Connection: Hollywood Storytelling Meets Critical Thinking by Dr Randy Olson.
Listen to what Dr. Randy Olson, a Harvard-trained evolutionary biologist has to say. Olson left he's tenured track position at the University of New Hampshire, to "make a difference" in science communications and to inspire the broad world.
He explains science by creating a narrative with points of conflict, tension, humor, so everyone can "get it". More than that he inspires people to "act".
Read more and see the video at:
http://dotearth.blogs.nytimes.com/2013/09/09/can-storytelling-be-factual-and-effective/?_r=0
