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New IB Waterfront Hotel Named Pier South

The 78-room four story hotel is scheduled to open in the first months of 2013. More details about the new name are expected to emerge in the next few days.

The hotel to replace the Seacoast Inn will be named Pier South, a Pacifica Companies representative said.

In years past local residents were invited to suggest their own name ideas, and hundreds of ideas were submitted, . The name for the hotel that is actually located north of the Imperial Beach Pier did not come from the list of suggestions.

"The Marriott has a kind of branding firm named Departure and that was the name they came up with," said Allison Rolfe, a Pacifica Companies Project Manager. More information on the meaning of the name and why it was chosen is expected out in the next few days, Rolfe said.

Now part of the Marriott Autograph Collection of hotels, Pier South is expected to open in the first months of 2013. Details about a move to join the collection of hotels with partners across the United States and Europe .

The Imperial Beach Redevelopment Agency invested $7 million in the $28 million project.

The hotel was originally scheduled to open as early as August 2012 but construction delays and steps needed to integrate Marriott design ideas slowed the process.

To read more on the subject and follow the hotel from demolition of the Seacoast Inn to construction of Pier South, visit this IB Patch Topic page.

Tell us in the comments.

What do you think of the new name?

Salinde August 01, 2012 at 10:50 PM
Aaaa.....don't you think guest at the hotel are going to think the City of IB a bunch of yokels ...considering its just north of the pier ..
Sean Malabanan August 01, 2012 at 11:33 PM
Pier South on the Northside? The Kook Inn is more like it. Smart brainstorming guys. Really?
ellenhites August 02, 2012 at 06:52 AM
that's really really stupid. just north of the pier and you'd call it Pier South? Calling it the Seacoast Inn sounds pretty damn good to me!
Dante Pamintuan August 02, 2012 at 01:28 PM
"Pier South" is a vantage point for the hotel guests. It is actually highlighting one of our greatest visual assets. Imagine staying in the hotel as a guest and your eyes scan the most gorgeous sunset evening. The IB Pier is a feast for the eyes and a favorite backdrop for photographs and videos. I kind of like it. IB will soon be on the tourist destination map; whether we like it or not. The secret is out.
Khari Johnson (Editor) August 02, 2012 at 01:37 PM
That makes sense Dante. We're also in the most southwest corner of the continental United States. The meaning behind the name hasn't been fully explained yet. Haha and hopefully people who stay in the hotel don't consider locals yokels. They would have to be pretty narrow minded to do that.
Kenney Pryce August 02, 2012 at 01:43 PM
"The Grunion Inn"
bud weber August 02, 2012 at 05:20 PM
What diff is the name going to make. As long as this place is an improvment over the Sea Coast Inn, which wouldnt take much, this place will be a hit. I will be staying there when I come home for visits!
ellenhites August 02, 2012 at 05:40 PM
dante - your well articulated point is taken; a very upscale name for a burgeoning Inn of the same caliber --- it just seems a little too sterile for IB. obviously only my opinion, but i'd like the superSwank to stay over in Coronado. Part of the inherent charm and beauty of IB is its small-town-local-non-pretentious air. Perhaps if Pacifica/Marriott would open themselves up to IB residents to suggestions for names, they may garner more local stake in the success of the business. or just call it "the grunion inn" and have done with it
Nickolas Furr August 02, 2012 at 05:53 PM
I'm all for just nicknaming it the Grunion. That way whatever they call it, we'll know what we mean. "Hello, taxi. Pick up at the Plank - going to the Grunion."
Chico&The Man August 02, 2012 at 06:06 PM
the residents submitted all kinds of names i would go for the Spadakled Inn & suites or the Crystal light...Kirsten at reception..
Dante Pamintuan August 02, 2012 at 06:15 PM
Great comments. I wouldn't want IB to be anything like Coronado or OB or PB or MB. IB has a flavor all it's own. I'm sure locals and visitors alike will agree that IB will always maintain the "Classic" Southern California Beach town known for it's small time feel and wild edge. Oh, and it's a great place to raise a family...but please don't tell anyone that. EcoTourism will help define IB and the revenues will come. I'll call it Grunion Inn if that's where the next GrunionFEST will be. That has a nice ring to it and might catch on with the locals.
Libi Uremovic August 02, 2012 at 07:01 PM
ib has the southern most pier on the western seaboard....i think it's a good name and i bet they use the pier in their advertising so that's good for ib.... a representative from marriot was at the council meeting a couple weeks ago describing how marriot will brand the hotel.....for artists, nature lovers, etc...and marriot is right and those are the people we want to attract....money looking for a quiet holiday surrounded by nature.... i've often heard people say 'there's nothing to do here'....but all over the world you'll find resorts on small islands...nothing on the island but the hotel.... ...people pay the big bucks for that kind of isolation....and ib has that to offer... plus there's lots of nightlife 15 minutes in either direction if they need a change of pace...
Libi Uremovic August 02, 2012 at 07:05 PM
another 'attraction' for ib is the outlet mall that's only 10 minutes away....people will vacation where they can hit an outlet mall and that one has some specialized stores that aren't found in other outlet malls.....
Trey Dedrick August 02, 2012 at 09:35 PM
I agree to the I.B. Locals the name Pier South does sound silly everybody here has always known that part of the beach as the North Side. I don't think the Pacifica Group cares what the people in I.B. think, after all they are out sourcing all the businesses and help that will go along with the hotel. Mark my words the next victims will be the Wave Cafe and the little business across the street, the liquor store might survive, but I'm sure they will do away with them.
Chico&The Man August 02, 2012 at 11:07 PM
so you're in a beachfront room you look out the pier is were ? south
Dick Pilgrim August 02, 2012 at 11:46 PM
I really don't care what the name is as long as Marriot markets it. Yeah, I imagine The Wave and some other locations may have to change but that's what life is all about. I was doing the SD tourist thing with some "visiting firemen" the other day - I just hope we don't turn into another PB. If we can just hit that happy medium between generating tax revenue and maintaining our "classic SCal beach town" i'll be happy. We all need to stay involved with the decision-making process so it stays on track.
Bob Wilson August 02, 2012 at 11:49 PM
Makes no sense!
barbara August 03, 2012 at 03:28 AM
Makes me crazy when I'm asked for input and the decision makers have no intention of ever really considering it. If you are just going to do what you want to do, just do it. Don't *pretend* to care about community input. I fear that is a bad sign for the future...
sandra August 03, 2012 at 07:20 PM
when can we put in applications to work there?
Nanci August 03, 2012 at 09:13 PM
I was thinking the same thing...What a DUMB NAME!
Nanci August 03, 2012 at 09:14 PM
Still don't like it...even with the explanation... Sorry!
ian langdon September 14, 2012 at 12:02 AM
"The Imp"
W Hayden November 05, 2012 at 02:40 AM
Would love to know when the application process for hiring at the hotel will begin. I live in IB and would love to work close to home.
Erika Lowery November 05, 2012 at 03:08 AM
From what I have heard, they won't be accepting applications until the new year. They are trying to get locals if they are a "good fit." This coming from the same talk where they said they are discouraging flip flops.
Mitchell D. McKay November 07, 2012 at 11:38 PM
Very disappointed in the final name selection...very forgettable and bland.
jerry gloria November 22, 2012 at 12:22 AM
The pier is south of the hotel that's what they meant Pier South
Derp Deepington January 22, 2013 at 07:52 AM
Stupid name for a stupid project. Tear that shitshack down and let us have an unspoiled beach!
Chef Vance March 07, 2013 at 03:35 AM
It doesn't matter if its Pier North or Pier South, all that matters is its a beautiful hotel. Right down to the pale yellow color and a great beach! I will book a room there, the name has nothing to do with it!
Carol Gavan April 16, 2013 at 12:29 AM
I think this is a stupid name PIER SOUTH. This does not sound like a beautiful hotel, right on the water, with the most incredible sunsets. It sounds like your going fishing at Pier South. The name does not fit the Hotel.

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