New IB Waterfront Hotel Named Pier South

The hotel to replace the Seacoast Inn will be named Pier South, a Pacifica Companies representative said.

In years past local residents were invited to suggest their own name ideas, and hundreds of ideas were submitted, . The name for the hotel that is actually located north of the Imperial Beach Pier did not come from the list of suggestions.

"The Marriott has a kind of branding firm named Departure and that was the name they came up with," said Allison Rolfe, a Pacifica Companies Project Manager. More information on the meaning of the name and why it was chosen is expected out in the next few days, Rolfe said.

Now part of the Marriott Autograph Collection of hotels, Pier South is expected to open in the first months of 2013. Details about a move to join the collection of hotels with partners across the United States and Europe .

The Imperial Beach Redevelopment Agency invested $7 million in the $28 million project.

The hotel was originally scheduled to open as early as August 2012 but construction delays and steps needed to integrate Marriott design ideas slowed the process.

To read more on the subject and follow the hotel from demolition of the Seacoast Inn to construction of Pier South, visit this IB Patch Topic page.

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