New IB Waterfront Hotel Named Pier South

The 78-room four story hotel is scheduled to open in the first months of 2013. More details about the new name are expected to emerge in the next few days.

The hotel to replace the Seacoast Inn will be named Pier South, a Pacifica Companies representative said.

In years past local residents were invited to suggest their own name ideas, and hundreds of ideas were submitted, . The name for the hotel that is actually located north of the Imperial Beach Pier did not come from the list of suggestions.

"The Marriott has a kind of branding firm named Departure and that was the name they came up with," said Allison Rolfe, a Pacifica Companies Project Manager. More information on the meaning of the name and why it was chosen is expected out in the next few days, Rolfe said.

Now part of the Marriott Autograph Collection of hotels, Pier South is expected to open in the first months of 2013. Details about a move to join the collection of hotels with partners across the United States and Europe .

The Imperial Beach Redevelopment Agency invested $7 million in the $28 million project.

The hotel was originally scheduled to open as early as August 2012 but construction delays and steps needed to integrate Marriott design ideas slowed the process.

To read more on the subject and follow the hotel from demolition of the Seacoast Inn to construction of Pier South, visit this IB Patch Topic page.

Tell us in the comments.

What do you think of the new name?

Mitchell D. McKay November 07, 2012 at 11:38 PM
Very disappointed in the final name selection...very forgettable and bland.
jerry gloria November 22, 2012 at 12:22 AM
The pier is south of the hotel that's what they meant Pier South
Derp Deepington January 22, 2013 at 07:52 AM
Stupid name for a stupid project. Tear that shitshack down and let us have an unspoiled beach!
Chef Vance March 07, 2013 at 03:35 AM
It doesn't matter if its Pier North or Pier South, all that matters is its a beautiful hotel. Right down to the pale yellow color and a great beach! I will book a room there, the name has nothing to do with it!
Carol Gavan April 16, 2013 at 12:29 AM
I think this is a stupid name PIER SOUTH. This does not sound like a beautiful hotel, right on the water, with the most incredible sunsets. It sounds like your going fishing at Pier South. The name does not fit the Hotel.


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