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Fresh & Easy May Close Stores; May Impact 9th and Palm Shopping Center

The British-based grocery chain prepares to pull the plug on its 199 U.S. supermarkets. Offers to buy the chain are already surfacing.

The British are leaving, the British are leaving!

Fresh & Easy stores in California and beyond will soon be sold or closed, according to a report in the Wall Street Journal.

Owned by Britain's Tesco, the 199-market grocery chain never quite caught on with American consumers.

According to documents prepared for the City of Imperial Beach this summer, the market at the yet-to-be-built 9th Street and Palm Avenue shopping center would be occupied by Fresh & Easy.

Analysts said the recession was partly to blame. Fresh & Easy debuted in California, Nevada and Arizona in 2007, just as the economy was tanking. But, ultimately, shoppers didn't warm to the concept.

"Though it attracted a small group of loyalists, Fresh & Easy largely failed to capture the imagination of American consumers who proved unaccustomed to British-style ready meals, self-service cash registers and unfamiliar store layouts," the Journal said.

Tesco's CEO told the paper: "It's likely, but not certain, that our presence in America will come to an end."

Offers to buy all or part of the chain are already trickling in, according to a report in the Los Angeles Times.

Libi Uremovic December 05, 2012 at 09:52 PM
from august 15, 2012 - http://imperialbeach.patch.com/articles/fresh-and-easy-may-be-part-of-new-sudberry-shopping-center so let's review; 3 months ago the city spread rumors of a deal being made to bring in a fresh and easy....now we find out that: 1. the state has froze the 9/palm property 2. fresh & easy is closing down in north america, not gearing up....
Mike G December 07, 2012 at 01:10 AM
F&E wasn't going to work here anyway. Unless they were counting on Coronadoan's driving in to shop there.

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