Westbound Palm Avenue drivers got a healthier view of life Thursday after the unveiling of a "Got Milk?" billboard with photos of Bonita Vista High School football players.
"My teammates and coaches and I really came up with the idea for things that help us excel in school: academics, athletics and of course milk," junior Alex Ohlendorf said during a press conference in the parking lot of the Capri Lodge mobile home park less than a block outside Imperial Beach.
For winning the Got Milk? Breakfast Billboard Photo Contest and beating out more than 50 other entries from across California, Ohlendorf was given $1,000 which he donated to the school's football team, possibly to buy more equipment for their weight room.
Ohlendorf is joined in the photo by teammates Duran Sealee, Joseph Snider, Gabriel Bell, Mohamad Zeidan and Braulio Navarrete.
Got Milk? is an ad campaign by the California Milk Processor Board.