SDSU Course Examines Wine Industry Business Opportunities

According to wineinstitute.org, California makes more than 90 percent of all U.S. wine. In fact the website further reports that if California were a nation, it would be the fourth leading wine-producing country in the world behind France, Italy and Spain.


Since so many individuals have a thirst for the wine industry, SDSU’s College of Extended Studies continues to present its popular Professional Certificate in the Business of Wine program to prepare students for success in wine-related occupations.


The course Business Opportunities in the Wine Industry will take place Wednesdays, Feb. 26-March 26, 6-9 pm. Instructor John Alonge is founder of the San Diego Wine and Culinary Center and author of The Wine Heretics Bible.


His course presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success. Students will learn how to develop a business plan specific to the wine industry. In addition, guest speakers will share their real-life experiences and perspectives.


Former student Jeannette Craig praised both Alonge and Lisa Redwine, who teaches the Exploring Wine class that begins Feb. 24.


“Teachers Lisa Redwine and John Alonge were great; very well-spoken, organized, and entertaining to listen to. They create a relaxing atmosphere, which for me has made going back to school a lot easier than I thought,” Craig said.


For more information on the Professional Certificate in the Business of Wine programs offered by SDSU’s College of Extended Studies, call (619) 594-1138, email mabeyta@mail.sdsu.edu or visit www.neverstoplearning.net/wine


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